We're attempting something that sounds impossible.

Starting January 1, 2026, Code Shock AI is launching SHIP12 — a public challenge to build 12 real products in 12 months, with constraints so tight they border on absurd.

The Rules

Each month, one product. Every product must follow these constraints:

  • 40 hours maximum — engineering AND marketing combined
  • $200 maximum budget — hosting, domains, ads, everything
  • $1,000 MRR goal — meaningful revenue by month's end
  • 99% AI-powered development — proving what's possible with AI-first engineering
  • 100% production quality — no prototypes, no technical debt, no excuses

Why We're Doing This

At Code Shock AI, we've spent years helping businesses implement AI automation. We've seen firsthand how AI-first engineering transforms output — not by working harder, but by completely restructuring how you work with AI.

But nobody believes you until you prove it. Publicly. With complete transparency.

SHIP12 is that proof.

Every hour will be tracked. Every dollar documented. Every failure admitted. If this methodology is as powerful as we claim, these constraints should be achievable. If not, we'll fail publicly and learn why.

Either way, you'll see everything.

What We're Building

Each product will target real problems for solo founders and small businesses:

  • Marketing tools that simplify outreach, content, and SEO
  • Community building solutions for engagement and retention
  • Automation tools that actually work
  • Productivity apps that save real time

We won't reveal each product until the first day of its build month. Part of the challenge is the cold start — validating, building, and launching within the same 30-day window.

Follow the Journey

This isn't a private experiment. It's a public demonstration of what's possible when you truly embrace AI-first development.

https://ship12.codeshockai.com

You'll see:

  • Real-time build updates
  • Exact hours spent on each task
  • Every dollar and where it went
  • Revenue numbers (or lack thereof)
  • Honest analysis of what worked and what didn't

The Bigger Mission

The software industry is at an inflection point. Engineers and businesses who learn to work WITH AI — not just use AI tools — will operate at a completely different level.

SHIP12 is our proof of concept. Twelve chances to succeed. Twelve opportunities to learn. Complete transparency throughout.

January 1, 2026. The clock starts.

Want to bring AI-first engineering to your business? https://codeshockai.com to learn how we can help you build faster, smarter, and more efficiently.

Quick stats for easy reference:

Constraint Limit
Time per product 40 hours
Budget per product $200
MRR goal $1,000
AI-powered 99%
Products 12
Duration 12 months

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